Crest’s New Oral Innovation Touts Whiter Teeth In One Day

Just in time for the holidays, Crest has launched its new Crest 3DWhite Deep Stain Remover – a formula that touts whiter teeth in one day.

The new paste was inspired by a consumer study by the brand that found that 85% want whiter teeth, yet less than half (40%) are satisfied with the results from their teeth-brushing routines.

Crest’s new 3DWhite Deep Stain Remover is a daily-use whitening toothpaste formulated with Crest’s advanced, patented whitening technology, which the brand says “gets to the bottom” of deep stains and dissolves the bonds holding them to teeth.

According to the brand, stains from common foods and drinks, like coffee, tea and dark fruits, such as blueberries and cherries, adhere to natural proteins on teeth and build up over time, making them more difficult to remove. Crest 3DWhite Deep Stain Remover penetrates to teeth’s bottom layer, dissolving the bonds holding them to teeth to easily and quickly lift them away. The patented formula works to protect, strengthen and repair enamel while safely whitening your teeth.

“We know that consumers are really looking for a daily use whitening toothpaste that does what it says,” said Svetlana Farrell, DDS, PhD, Oral Care, North America at Procter & Gamble. “Crest 3DWhite Deep Stain Remover features our most superior whitening technology yet, setting a new standard in the category with noticeably whiter teeth in just one day.”

Partnership with Dr. Tara Aboumahboub

As part of its launch, Crest is partnering with certified cosmetic dentist, Dr. Tara Aboumahboub to lend her expertise to the campaign and share insights on how Crest 3DWhite Deep Stain Remover can help her patients achieve noticeably whiter teeth safely in one day.

“My patients want to eat and drink the foods they love, like coffee and tea, without compromising on whiter teeth – and like all of us, they’re busy. So, they need a whitening toothpaste that delivers results fast while protecting their enamel,” said Dr. Tara. “That’s why Crest 3DWhite Deep Stain Remover is a game-changer for my patients. It protects against cavities, helps strengthen enamel and safely whitens on a daily basis – all factors I look for when recommending a toothpaste.”

Crest 3DWhite Deep Stain Remover is now available at Target, Walgreens and CVS, and will be rolling out to additional retailers near you in January 2025. Shoppers can choose between two sizes of the all-new whitening toothpaste: 3.1-ounce for $11.99 or 2.1-ounce for $8.99.